MillerCoors is planning to formally launch draft-beer kegs of Miller Lite and Coors Light in the US off-trade as it looks to boost beer sales in a depressed market by targeting home drinkers.
Insight – US: MillerCoors plans brand spend to lift beer sales
MillerCoors is planning to formally launch draft-beer kegs of Miller Lite and Coors Light in the US off-trade as it looks to boost beer sales in a depressed market by targeting home drinkers.