The recently established wine company Vinarchy has appointed beverage industry veteran Danny Celoni as CEO, it announced today (15 May).
Vinarchy came into existence last month when the owner of Accolade Wines purchased a clutch of wine assets from Pernod Ricard.
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Celoni assumes the chief executive role in August.
He has had a varied career in the drinks sector, having spent 18 years at Diageo across various executive roles in the Asia Pacific region and more than three years as CEO of PepsiCo’s Australia and New Zealand unit.
Most recently, Celoni spent three years as CEO of Melborne-based Carlton and United Breweries (CUB), a subsidiary of Asahi Group.
“I believe Vinarchy is well positioned to play a leading role in the future growth and expansion of the wine category. Our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity provides an exceptional platform for driving core category growth, differentiated innovation and value creation,” Celoni said.
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By GlobalDataExecutive chairman Ben Clarke added: “[Celoni] is a leader who champions a growth mindset and has a strong track record in driving transformational growth and category leadership through exceptional customer relationships. Danny is the right person to lead our business as we capture the opportunities as a global wine leader.”
Vinarchy combines the assets of Accolade Wines with the Australian, New Zealand and Spanish wine operations formerly owned by Pernod Ricard, which were acquired by Accolade owner Australian Wine Holdco Limited (AWL) earlier this month after a deal was announced last year.
AWL describes itself as “a consortium of international institutional investors”, made up of funds from Bain Capital, Sona Asset Management, Samuel Terry Asset Management, Intermediate Capital Group and Capital Four.
Vinarchy says it has A$1.5bn ($960m) in annual net sales revenue,1,600 staff and operations in multiple countries. The company now has 11 wineries in Australia, New Zealand, South Africa, and Spain, producing more than 32m nine-litre cases annually.
Earlier this month, Just Drinks learnt Accolade Wines intended to cut of a number of wine brands following the creation of Vinarchy.
Earlier this month, this publication understood the Australian wine business planned to offload brands which make up around 4% of total revenues.
