Mountain Dew, the PepsiCo-owned soft drink, has carved out a 4-5% market share of the Indian soft drinks category within three moths of its launch, the country’s press reported today.
Shashi Kalathil, executive director (marketing), Pepsi Foods called the growth “unprecedented in the industry”. He said that the brand achieved sales of about 5 million cases since its launch.
The carbonated soft drinks market is estimated at about 100 million cases per annum.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
