“With the duty cuts announced in the 2002/03 budget, the market for Scotch whisky in India should go up significantly,” said Highland’s managing director in India, Dinesh Jain. “Our belief is that this segment will grow at a compounded annual rate of 20% to 25% ’til 2004.” Scotch whisky sales currently stand at around 837,000 9-litre cases per year.
INDIA: Highland predicts tax cut boon for Scotch whisky
Scotch whisky producer, Highland Distillers, has said it expects the Scotch whisky market in India to grow at a compound annual rate of up to 25% until 2004 as a result of the government's decision to cut duty on liquor imports.