Running a photograph on its front page of a Coke ad covered over with yellow paint, the newspaper claimed the companies are simply trying to hide their logos by painting over them. The newspaper said that around a third of the Coke advertisements and two Pepsi ads had been painted over. It suggested the action could do further ecological damage and could even be seen as an attempt to destroy evidence. Both companies denied any knowledge of the advertisements being painted over.
INDIA: Coke and Pepsi in new environmental row
Following the controversy sparked last week over Coke and Pepsi advertising causing environmental damage in a Himalayan pass, the companies are at the centre of fresh allegations of environmental vandalism. The Indian Express newspaper is claiming that the offending adverts are simply being painted over, causing further damage.