INDIA: Bisleri water may launch in US
The Indian water brand Bisleri may launch on the US market, according to reports in the Indian press today. "The Bisleri brand will be registered in the US soon. As a first step, we have sent Bisleri samples to the US to establish the fact that the water is being consumed by an active population. US laws stipulate that a foreign water brand must establish its usage first," said Ramesh Chauhan, chairman of Bisleri.