Hensol Castle Distillery is looking for Molson Coors Beverage Company to boost the Welsh distiller’s presence in the UK on-trade.
In a statement, Hensol Castle Distillery said the nationwide deal is a “significant step” in its growth beyond its south Wales and will make its spirits accessible to a “broader on-trade audience”.
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Initially, the tie-up will focus on gin and rum sold under the Hensol Castle brand and vodka and gin marketed under the Benjamin Hall brand.
Chris Leeke, managing director and co-founder of Hensol Castle Distillery, said the deal is a “game-changer for us”.
He added: “Working with Molson Coors allows our spirits to reach new audiences and brings our castle-crafted quality to bars and restaurants right across the UK.”
Molson Coors, the owner of brands including Carling and Staropramen, is one of the largest brewers operating in the country.
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By GlobalDataThe UK is Hensol Castle Distillery’s main market but it has distribution in Canada, Belgium and through travel retail.
In the UK, the distiller also supplies supermarket chains Tesco, Asda and Morrisons.
The company also offers a white-label service supplying retail and hospitality customers
Martin Anderson, a regional sales controller at Molson Coors, said: “We are excited to add Hensol Castle to our extensive on-trade distribution portfolio, bringing the unique offering of their portfolio to customers near and far.”
