Henkell Freixenet is looking to tap into demand for the spritz with the launch of an orange Mionetto aperitivo in Europe.
The sparkling-wine group is rolling out the ready-to-serve spritz in markets including Germany, Austria and the Czech Republic.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Mionetto is the number-one-worldwide, best-selling Prosecco brand, which not only drives the Prosecco category but also sets the perfect base for an aperitivo,” a spokesperson for Henkell Freixenet said.
The business is launching two products next month – one at 5.9% abv and an alcohol-free version. Both will be available in 750ml and 200ml sizes.
