Heineken is restructuring its global headquarters in Amsterdam, a move expected to impact around 400 jobs.
The Dutch brewing major said the “reshaping” was part of a new five-year strategy called EverGreen 2030.
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“The changes at the global head office are part of a series of initiatives designed to create a more agile, simplified, and connected organisation, ready to focus on opportunities for growth and innovation”, the Affligem producer said in a statement today (14 October).
More details on the new strategy will be presented at Heineken’s capital markets event in Seville in Spain next Thursday (23 October).
Heineken said 400 jobs are expected to be affected, which are in addition to the 200 head office roles in the company’s Digital and Technology department that have been “in transformation” since October last year.
As part of its growth strategy, the Amstel brewer said it is looking to expand its Heineken Business Services unit, “creating global capability centres anchored in new technologies”.
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By GlobalDataFrom next year, Heineken said its global HQ “will transform into a more focused strategic centre”, with some roles being relocated to the business services unit while others will be made redundant.
Just Drinks has asked Heineken for more details on its business services network.
The group announced the expansion of Heineken Business Services in May, with the creation of a new centre in Hyderabad, India. In a statement at the time, it said the new space was “in addition to existing global network of connected hubs that will provide essential services and capabilities to operating companies within Heineken”.
As part of its growth strategy, Heineken said it was also broadening the rollout of its multi-year Digital Backbone programme, by integrating more than 40 digital platforms.
The company said the programme will “simplify processes, unlock the power of data, and enable faster innovation”, and help it “respond quickly and efficiently to consumer trends and market shifts”.
Dolf van den Brink, Heineken’s chairman of the executive board and CEO, said: “The world around us is changing fast. Geopolitical and economic pressures are real, but so are the opportunities created by technology and evolving consumer trends.
“To stay ahead, we must accelerate our digital transformation and sharpen our focus on winning in the market.
“We recognise the impact these changes can have on our people and are committed to supporting them with care and respect throughout this transition.”
He added: “With a stronger, simplified, more agile organisation, we are well positioned to unlock new growth opportunities and innovation.”
