PepsiCo is to adopt a new global policy to stop sales of its full-sugar soft drinks to primary and secondary schools by 2012.

The policy applies in all countries outside the US, the firm said yesterday (16 March), and is “generally consistent” with the company’s existing US policy, which remains unchanged.

Details of the PepsiCo policy, which “establishes a consistent global approach to the sale of beverages to schools by a major beverage company”, were drawn up following discussions with the World Heart Federation in Geneva.

PepsiCo chairman and CEO Indra Nooyi said: “We have long advocated for school settings to be made as conducive as possible to promoting the health of students, and we have programs under way with school authorities in several countries to do that.”

She added: “This includes restoring or expanding physical education and promoting nutrition education. This global policy will serve as an important part of that mission, by expanding our offerings of low-calorie and nutritious beverages.”

PepsiCo said it will work with its bottlers, vending companies and third-party distributors – in collaboration with parents, community leaders and schools officials globally – to offer low-calorie beverages for primary and secondary schools.

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Earlier this month, PepsiCo reaffirmed its full-year profits guidance after completing the takeover of its two largest bottlers, Pepsi Bottling Group and PepsiAmericas.

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