Football fans from countries taking part in this summer’s FIFA World Cup in South Africa are set to take part in a Budweiser reality TV-style show, as part of Anheuser-Busch InBev’s sponsorship deal for the tournament.
A fan from each of the 32 countries will be selected to live in “Bud House” during the tournament.
Fans will be told to leave the house when their national team is eliminated from the World Cup, which takes place this summer in South Africa over June and July. The final two housemates will get tickets to watch their team in the final.
The game is part of a range of promotions being planned by Budweiser brewer Anheuser-Busch InBev as part of the beer brand’s sponsorship deal with FIFA.
Budweiser will be the beer served at stadiums during this summer’s tournament.
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