Alcohol-free sparkling wine producer French Bloom has struck an deal with Southern Glazer’s Wine & Spirits for the distribution of its full portfolio in 22 US states.
In a statement yesterday (15 October), the Paris-based company said the “expanded” tie-up will expand its reach across national on-premise and off-premise locations and deepen its presence in “premium hospitality and retail”.
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Just Drinks has asked French Bloom to confirm who previously managed distribution for the business in the US and which specific new states will the brand be sold in.
The transition of all of French Bloom’s products to Southern Glazer’s new markets begins this month.
According to its website, French Bloom’s products are sold across the US in states such as California, New York, Texas and Illinois. The business exports to 32 international markets including the UK, Australia, Japan, Canada and the UAE.
Founded in 2019 by Constance Jablonski and Maggie Frerejean-Taittinger, French Bloom’s portfolio includes the non-alcoholic sparkling Le Blanc and Le Rosé.
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By GlobalDataThe company’s method for producing non-alcoholic wine involves creating a base wine specifically intended for dealcoholisation, rather than removing alcohol from an existing alcoholic wine.
Commenting on the latest agreement, Maggie Frerejean-Taittinger, co-founder of French Bloom said: “This agreement marks a defining moment for French Bloom. Southern Glazer’s unmatched expertise and fine wine focus will allow us to meet the growing demand for elevated, alcohol-free sparkling wines across North America and beyond. Together, we can build a future where celebrations are inviting, sophisticated, and unforgettable.”
The brand said that, with Southern Glazer’s network and capabilities, it is “well positioned” to serve growing demand for alcohol-free sparkling wines.
French luxury group LVMH acquired a minority stake in French Bloom in October last year for an undisclosed sum.
At the time, Philippe Schaus, CEO of LVMH’s wine and spirits division Moët Hennessy said: “This investment aligns with Moët Hennessy’s key strategic initiatives, demonstrating our commitment to offering high-quality alcohol-free choices to consumers who moderate their alcohol intake.”
