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April 8, 2009

FRANCE/US: Pernod Ricard sells Wild Turkey to Gruppo Campari, lowers FY target

Pernod Ricard has sold its Wild Turkey Bourbon brand to Gruppo Campari. The France-based wine and spirits company, which has been divesting minor brands of late to help pay off its purchase of Vin & Sprit last year, said today (8 April) that it has offloaded the American straight Bourbon brand, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk Bourbon inventory, to Campari for US$575m (EUR433m).

Pernod Ricard has sold its Wild Turkey Bourbon brand to Gruppo Campari. The France-based wine and spirits company, which has been divesting minor brands of late to help pay off its purchase of Vin & Sprit last year, said today (8 April) that it has offloaded the American straight Bourbon brand, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk Bourbon inventory, to Campari for US$575m (EUR433m).

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