Mecca Cola, an Islamic alternative to Pepsi and Coke has reportedly now sold 2 million bottles on the French market, since its launch there two months ago.
The drinks strongholds are the Muslim populated areas of Paris, although some French supermarket chains are also apparently interested in stocking the product as well.
Launched during the Ramadam season, the product’s sales pitch included a 10% profit share promised to Palestinian charities.
Such has been the success of the campaign that Mecca Cola’s creator, Tawfiq Mathlouthi said that he has received orders for 11 million bottles and now has plans to build his own manufacturing and bottling plant near Paris.
The project is expected to go profitable by the middle of this year.
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By GlobalDataThe brand is not the first cola to cash in on an Islamic boycott of US brands Coca-Cola and Pepsi-Cola. The Iranian-owned Zam Zam Cola has also seen considerable success in recent months in the Middle East.
