Pommery has annual sales of around EUR100 million. LVMH acquired the company from BSN (now Danone) in 1990 but from a distribution point of view it has always been kept separate from the other LVMH-owned Champagne brands such as Moet & Chandon and Veuve Clicquot.
FRANCE: LVMH poised to sell Pommery
The French drinks and luxury goods group, LVMH, is poised to sell its Champagne brand, Pommery, according to reports in the French press. LVMH is looking for a price-tag of between EUR230 million and EUR300 million ($202 million to $263 million) for the brand, the chateau in Reims where the Champagne is produced and around 20 hectares of vineyards. However, LVMH will retain the majority of the vineyards currently owned by Pommery to supply its other Champagne brands.