Burgundy’s wine trade body, the BIVB, is planning to invest EUR1.85m (US$2.5m) annually over the next three years to market the region’s wines in key export markets.
FRANCE: Burgundy wine trade body plans marketing drive
Burgundy's wine trade body, the BIVB, is planning to invest EUR1.85m (US$2.5m) annually over the next three years to market the region's wines in key export markets.