The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body’s provenance marque across Europe.
EUROPE: West Indies rum body launches EUR5m provenance push
The West Indies Rum & Spirits Producers Association (WIRSPA) is to spend EUR5m (US$6.7m) on a fresh campaign backing the trade body's provenance marque across Europe.