Drinks manufacturers protecting high-value brands will be scouring a draft Anti-Counterfeiting Trade Agreement (ACTA), released yesterday (21 April), after two years of secret negotiations between governments.

Framed mostly by developed countries including the US, the European Union (EU) and Japan, the deal is being struck because of the failure to agree a comprehensive global agreement, which included developing countries.

The draft would establish the right of companies to sue counterfeiters in signatory jurisdictions and receive significant damages. It would also allow firms to demand the seizure and destruction of counterfeit products in any signatory country.

The treaty would also insist that all supporting countries criminalise what the draft calls “commercial” counterfeiting, although this could also include the manufacturing of fake goods and selling them without charging. Signatory countries would have a duty to swap intelligence on counterfeiting.

European Union trade commissioner Karel De Gucht said ACTA “will provide our industry and creators with better protection in overseas markets which is essential for business to thrive”.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.