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May 12, 2021

Duvel Moortgat’s Vedett Extra Playa – Product Launch

Duvel Moortgat is launching a flavoured lager from its Vedett brand in the UK.

Duvel Moortgat’s Vedett Extra Playa

Category – Beer, lager, 5.2% abv

Available – From this month

Location – The UK

Price – SRP of GBP4 (US$5.65) per 33cl bottle

Vedett Extra Playa, revealed today, will be available across UK on- and off-premise venues from later this month. The Belgian brewer, which is celebrating its 150th anniversary this year, describes the extension as a “tropical lager with a hint of lemon” and has released a promotional video to support the launch.

According to US trade body The Brewers Association’s Top 50 US Brewers 2020 report, released in April, Duvel Moortgat slipped one place to 13th from its 2019 position.

How Anheuser-Busch InBev’s Carlos Brito changed the drinks industry like no other – click here for a Just Drinks comment

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