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Diageo pulls The Hilhaven Lodge Whiskey as harassment allegations circle

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Diageo has discontinued one of its American whiskey brands, following allegations against brand partner and film director Brett Ratner.

The Hilhaven Lodge was launched by Diageo in April last year

The Hilhaven Lodge was launched by Diageo in April last year

A spokesperson for Diageo confirmed to just-drinks earlier this week that The Hilhaven Lodge Whiskey brand has been dropped. Ratner, who is best known for the films Rush Hour and The Revenant, has been recently accused in the US of sexual misconduct. 

"Due to the nature of these allegations, The Hilhaven Lodge Whiskey has been discontinued," the Diageo spokesperson said.

 Diageo launched The Hilhaven Lodge brand in 2016. Named after a residency in Beverly Hills, which at the time of the launch was described as a "breathing representation of Hollywood's heyday", the whiskey comprised a blend of Bourbon, Tennessee whiskey and Rye whiskey. It carried an SRP in the market of US$49.99 per 75cl bottle.

The LA Times reports that Ratner has denied the allegations.

Click here to read: Diageo performance trends 2013-2017 - results data


Sectors: Spirits

Companies: Diageo

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