The Indian Made Foreign Liquor (IMFL) category is headed for a three-way fight between Diageo's United Spirits, Pernod Ricard and Allied Blenders & Distillers (ABD), an executive from one of the companies has said.
Diageo, Pernod Ricard and ABD to clash as IMFL goes premium – exec
The Indian Made Foreign Liquor (IMFL) category is headed for a three-way fight between Diageo's United Spirits, Pernod Ricard and Allied Blenders & Distillers (ABD), an executive from one of the companies has said.