DENMARK: Carlsberg’s PEN bottle to contest new product prize in Paris

Carlsberg’s pioneering PEN plastic beer bottle will be competing alongside the best new products in the world later this month in the prestigious SIAL d’Or competition held in Paris at the SIAL food and drink exhibition on October 22-26.The bottle, which became the first plastic refillable beer bottle to be used on a commercial scale last August, was presented with the SIAL d’Or for the best new product in the alcoholic beverage category in May 2000.