Uncertainty in long-term planning and higher input costs are the main challenges companies report they are facing in the current tariff climate, new research has found.

According to the most recent edition of GlobalData’s Tariffs Sentiment Polls survey, covering the period from 10 April to 31 May, over half (57%) of respondents identified uncertainty in long-term planning as a principal challenge facing their business.

In its report accompanying the survey, GlobalData said: “The US administration’s announcement of reciprocal tariffs on 2 April, followed by various postponements and revisions, has fuelled this uncertainty. President Trump’s sweeping tariffs now face legal challenges in domestic courts regarding their legitimacy and uncertainty on this specific issue will persist until it is likely escalated to the US Supreme Court for a decision. The knock-on effect of all this uncertainty is a potential hindrance to economic growth, as businesses delay or scale back investments until the tariff situation stabilises.”

Higher input costs were cited as a significant challenge by slightly fewer – but still half of – respondents. GlobalData notes many companies are already facing rising expenses from tariffs on exports to the US, along with broader pricing impacts results.

“These costs will only rise if currently postponed US reciprocal tariffs are implemented,” the company, Just Drinks‘ parent, contends.

Among the other challenges companies identified they are facing are reduced demand in international markets (30%) and increased regulatory complexity (29%). A quarter (25%) of respondents reported they are facing no significant challenges as a result of the current tariff landscape.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The survey also found tariff anxiety has fallen very slightly but remains rife, with 65% of respondents either very concerned or slightly concerned about the impact of tariffs compared to 68% in the preceding edition. The proportion of respondents who expect tariffs to negatively affect their business outlook has risen, however, from 61% to 64%.

Navigate the shifting tariff landscape with real-time data and market-leading analysis. Request a free demo of GlobalData’s Strategic Intelligence here.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now