The Coca-Cola Co. has named company veteran Henrique Braun to the position of chief operating officer.
Braun, who joined the Sprite owner in 1996, will take the role on 1 January.
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The executive is Coca-Cola’s president for international development, a position in which he oversees the group’s operating units across regions including Latin America, Africa and the ASEAN markets.
In what Coca-Cola called an “expanded role”, Braun will report into chairman and CEO James Quincey.
“I am energised and honoured to take on this broader role and look forward to partnering with James, our executive leadership team, bottling partners and associates to deliver on our total beverage strategy and drive growth across the company and our system worldwide,” Braun said.
The 56-year-old Braun has worked in various functions during his 28 years at Coca-Cola, including business development, marketing and bottling.
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By GlobalDataHe was president of the group’s Latin America operating unit from 2020 to 2022 after four years as president of its business in Brazil. From 2013 to 2016, Braun was president of the company’s Greater China & Korea business unit.
Quincey said: “Henrique has built an impressive track record of driving our growth strategy along with numerous operational accomplishments, all while keeping the consumer as the center of decisions. He has proven to be a trusted, strategic leader with a reputation for developing talent and delivering results.”
