The US-based juice company, Ocean Spray, part of Ocean Spray Cranberries Inc., and soft drinks producer, Pepsi Bottling Group (PBG), have announced that they are to terminate their 10-year single-serve distribution agreement for the Canada, with effect from May 1, 2003.
The move has been precipitated by PBG and PepsiCo’s decision to integrate its North American operations with its juice producer, Dole, in Canada.
“While we have enjoyed an excellent, mutually-beneficial business relationship with the Pepsi bottlers, we are confident that our new distribution model will enable us to meet the refreshment needs of on-the-go consumers in Canada,” said Chet Baker, managing director of Ocean Spray International in Canada.
