Canadian brewing giant Labatt Brewing has fired its long-time creative agency
Ammirati Puris after becoming disappointed with the agency’s "expensive
inconsistency" in its creative output.
CANADA: Labatt ends ties with long-standing creative agency
Canadian brewing giant Labatt Brewing has fired its long-time creative agency Ammirati Puris after becoming disappointed with the agency's "expensive inconsistency" in its creative output. A report by the National Post newspaper claims the decision to split followed a high-level meeting in New York this week between Labatt executives and the parent company of Ammirati, which has handled Labatt's business for almost eight years.