The UK-based brewery Fuller Smith and Turner, is launching its traditional English ale varieties across the Canada.
It has been testing its London Pride brand in high-end bars in the key Ontario market, whilst ESB, Extra Strong Bitter will be introduced there in the autumn and London Porter in spring 2004.
Fullers already sold beer into British Columbia and plans to expand to the prarie provinces, Quebec, Nova Scotia and New Brunswick.
Its ales, substantially heavier in taste than Canadian domestic beer, will come in draft or bottles and will sell for about twice the price of local brands. Fuller brands are also available in 43 US states.
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