Diageo’s Canadian subsidiary, Diageo Canada Inc, has bought out Pernod-Ricard to purchase a former Seagram plant near Montreal to produce Smirnoff Ice for the market.
The plant employs 83 people and already produces Smirnoff Ice for the company. Financial details of the transaction were not revealed.
Pernod and Diageo have jointly been running the plant through Treat Venture Holdings, since they acquired the Seagram business together in 2001.
British-owned Diageo and Paris-based Pernod-Ricard have operated the plant since their US$8.15 billion acquisition of Seagram’s beverage business.
In a statement Diageo said the deal “cements the commitment of Diageo to the popular and highly successful ready-to-drink category of beverage alcohol products.”
Diageo Canada now has wholly owned plants in Quebec, Ontario and Manitoba and also produces drinks through third-party agreements in British Columbia, Alberta and Quebec.
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