Coca-Cola Bulgaria CEO, Alexander Grancharov, said sales of the new wild berry-flavoured Fanta had exceeded the company’s expectations, adding that it was planning to add another product to its range by the end of April.
BULGARIA: New Fanta launch to help boost market share
Coca-Cola Bulgaria is aiming to boost its market share in the country with the launch of a new line extension to the Fanta brand which hit the market last month.