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January 5, 2022

Brown Water Spirits’ O.H. Ingram River Aged Straight Bourbon Whiskey – Product Launch

By Olly Wehring

  • Category – Spirits, whiskey, Bourbon, US, 52.5% abv
  • Available – From this week
  • Location – The US, available in the off-premise in Kentucky, Tennessee and Louisiana as well as online to 14 other states through Seelbach’s
  • Price – SRP of US$69.99 per 75cl bottle

Brown Water Spirits has added a fourth expression to the River Aged line of whiskeys from its O.H. Ingram brand.

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The straight Bourbon, which does not carry an age statement, contains whiskey that, like its three siblings, has been matured in a floating rickhouse moored at the confluence of the Ohio and Mississippi Rivers in Kentucky. Brown Water ‘launched’ the rickhouse in late-2020.

“The release of our much-anticipated wheated Straight Bourbon is the perfect start to what will be a big year for O.H. Ingram,” said Brown Water founder Hank Ingram. “Since launching just over a year ago, it’s been fantastic to see how our story has resonated with folks searching for something unique in a crowded whiskey market.”

What’s set to shape the spirits category in 2022? – Just Drinks thinks

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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