BrewDog has collaborated with Belgian brewer La Trappe to release a 10%-abv quadruple ale blended with honey.
Practise What You Preach is brewed at La Trappe’s Bierbrouwerij De Koningshoeven and contains the US hop HBC-692 along with heather honey. The beer is available at BrewDog’s UK bars as well as on the brewer’s website.
La Trappe owns the Trappist range of abbey ales.
According to BrewDog co-founder Martin Dickie, Practise What You Preach was due to be released two years ago but was postponed due to the coronavirus pandemic.
“Finally, we’re so excited to share this truly unique meeting of worlds with you,” Dickie said. “I was inspired by Trappist beers way back when I was training to be a brewer, and for us to create something alongside this historically iconic brewery is a dream come true.”
A proportion of all profits of the beer’s sales will go to supporting Dutch charity Made Blue, which works to provide access to clean water and hygiene.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData