- Category – Spirits, vodka, US, flavoured, 30% abv
- Available – From this month
- Location – The US, available in 19 states and online
- Price – SRP of US$44.99 per 75cl bottle
Black Infusions has added a third expression to its namesake flavoured vodka brand in the US.
The company, founded by Boston-based entrepreneur Michael Davidson, is rolling out Black Infusions Dark Cherry to its existing domestic markets. The expression, which sits alongside Black Fig and 2018’s Gold Apricot, is also available to purchase online.
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Like its forebearers, the new flavour comprises vodka infused with dry fruit. The brand is also gluten-free and does not contain artificial sugars, flavours or colours.
“The addition of Dark Cherry strengthens our portfolio at a time when consumers are looking for fewer ingredients and less alcohol,” said Davidson. “Bartenders are also thrilled by the new addition.”
Late last year, actor Kate Hudson fronted a US marketing activation for her King St Vodka vodka brand that advocated mixing alcohol with cannabis.
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By GlobalData
