Interbrew contends that the slogan is too similar to its own advertising tagline in which it describes itself as “The World’s Local Brewer”. A Brussels court is to consider the petition.
BELGIUM: Interbrew sues HSBC over ad slogan
The Belgian-based international brewing group, Interbrew, is suing the bank, HSBC Holdings, in an attempt to stop it from using the slogan, "The World's Local Bank", in its advertising.