- Category – Alcohol-free spirits
- Available – From this month
- Location – The US, available initially in selected states
- Price – SRP of US$19.99 per 75cl bottle
Bacardi has launched two new non-alcoholic Vermouths from its Martini & Rossi brand in the US.
Martini & Rossi Floreale is described as a “light, floral” chamomile flavour while Vibrante incorporates fruit flavourings including Italian bergamot oranges. The pair are available in selected retailers across Illinois, Washington, California, Arizona and Washington DC from today.
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The company intends to roll out the range to additional domestic markets in 2023.
“We are so excited to debut our Martini & Rossi Non-Alcoholic Aperitivo range” said Martini & Rossi’s North American brand ambassador, Fabio Raffaelli. “More people are introducing moderation into their lifestyle and these options are the perfect addition to any cocktail-lovers’ drinks cabinet and something that everyone can enjoy.”
Earlier this month, Bacardi filed a motion against the US Patent & Trademark Office (USPTO) following the latter’s renewal of Pernod Ricard’s Havana Club trademark in the country.
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By GlobalData
