UK: Bacardi and Brown-Forman launch distribution venture

The new distribution agreement between Bacardi-Martini Limited and Brown-Forman Beverages UK began late last week, the companies have announced. The two companies will operate the arrangement under the new trading name of Bacardi Brown-Forman Brands. "Bacardi-Martini Limited will benefit under the new agreement by sharing distribution, storage, transportation and logistical expenses of its own brands with Brown-Forman in the UK.  The cost sharing arrangement will enable both Bacardi-Martini Limited and Brown-Forman to invest more time and money into building their complementary brand portfolios. Both Bacardi-Martini Limited and Brown-Forman will retain control over their respective brands," a statement said.