In a bid to change fortunes for Southcorp, the company has created new reporting structures for senior management, and new roles for many.
The shuffle gives new managing director John Ballard direct oversight of the company’s operations except for winemaking.
“The new arrangements are a first and necessary stage in providing clearer lines of accountability as a basis for determining key programs to restore profitable growth,” Mr Ballard said.
“The new reporting structure will provide me with a direct oversight of all the key operational, sales and functional components of the business.”
He said the decision to separate viticultural management from operations was designed to ensure a stronger focus on both areas.
Stuart McNab, previously general manager of vineyards and viticulture, has been appointed to the new position of executive general manager, viticulture and grape resources. He will have full responsibility for vineyard management and viticultural practices across the Southcorp portfolio, as well as grower relations.
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By GlobalDataMichael Christopherson assumes the new role of executive general manager, operations and supply chain management and will take charge of winemaking and packaging facilities, distribution and logistics. Christopherson was formerly general manager of operations for South Australia and Western Australia.
Peter Taylor, a group wine maker, has been appointed executive general manager, winemaking, and will have overall responsibility for winemaking planning and standards across the group.
The executive general manager, marketing, position remains unfilled. The company is embarking on a global search for the right candidate.
Ballard said it would be a key appointment to build on Southcorp’s global brand strength and to make Southcorp more consumer-oriented.
One further position, currently open, is that of chief financial officer. However, the company claims to be making good progress in the selection and was expecting to make an announcement in the near future.
Southcorp, whose core brands include Penfolds, Rosemount Estate, Lindemans and Wynns, expects to make a loss in 2002/03 and will not pay a final dividend.
Earlier this month, Southcorp chairman Brian Finn apologised to shareholders for the company’s poor performance.
