The study, prepared by ACIL Consulting and called Pathways to Profitability for Small and Medium Wineries, says niche marketing and regional wine tourism will be crucial to the future viability of small wineries. The report also warned that smaller producers could be hit hard by over-production.
AUSTRALIA: Report offers survival advice to small wineries
A report commissioned by the Federal Government has urged small and medium-sized wineries to form alliances and offer a wider range of goods and services at the cellar-door, as they bid to compete with more powerful companies.