Energy drinks company, Red Bull Australia, is forming a distribution alliance with Cadbury Schweppes Pty Ltd. Red Bull Australia’s managing director, Stuart MacLean said the link-up would help to expand the brand’s distribution.

“This venture will allow more customers to have access to Red Bull and therefore benefit from the proven positive effects of Red Bull when they are in need of energy,” MacLean said, adding that the alliance with Cadbury Schweppes represented a phenomenal opportunity to build on that growth.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

Discover the Impact