Wood believes alcohol advertisers in Australia are promoting excessive consumption. As in other markets, RTDs are also a focus of criticism. Wood maintains that sweetened, coloured mixed drinks encourage young people to experiment with alcohol.
AUSTRALIA: MP warns alcohol advertisers
The Independent MP for Nelson, Gerry Wood, is backing the stance taken by Northern Territory Health Minister, Jane Aagaard, against irresponsible marketing of alcohol. Wood has also called for drinks advertisers to be subject to regulatory restraints similar to those on tobacco companies should they fail to heed the warnings.