The company said more money would go behind the development of the brands Black
Opal, Jamiesons Run, Yellowglen and Wolf Blass. Wines that do not meet sales
expectations will be discontinued.
AUSTRALIA: Foster’s to focus on core wine brands, Wine Planet job losses possible
Foster's has announced a shift in its wine strategy, saying it will focus resources on promoting its best-selling wines, at the expense of lesser brands. The company said more money would go behind the development of the brands Black Opal, Jamiesons Run, Yellowglen and Wolf Blass. Wines that do not meet sales expectations will be discontinued.