Imparja, the central Australian television station, which reaches a wide and often remote Aboriginal audience, is to screen liquor advertising for the first time.
It had previously refused such advertising because alcohol abuse is a politically sensitive issue among Aboriginal communities and in the nation as a whole.
Imparja chief executive Alistair Feehan said liquor advertising would be vetted and 30% of the income would be spent on abuse programmes in communities.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Drinks Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
