The Australian-based soft drinks group Coca-Cola Amatil has been given the go-ahead by the country’s competition watchdog for its purchase of Peats Ridge Springs.
Acting chairman of the Australian Competition and Consumer Commission (ACCC) Sitesh Bhojani said the authorities did not believe the deal would have an affect on competition.
“The primary reason for the ACCC’s conclusion that the proposed acquisition would not substantially lessen competition was the lack of significant sales by Peats Ridge to the highly concentrated route distribution channels,” Bhojani said.
“Route distribution includes convenience stores, milk bars, petrol stations, vending machines, and on-premise distribution such as restaurants, cafes, pubs, arenas and cinemas.”
CC-Amatil announced the deal earlier this month, for a price in the region of A$10m to A$15m.
CC Amatil is also trying to acquire the far bigger water group Neverfail Springwater.
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“Given the strength of CC-Amatil in the route distribution channels generally, the ACCC will closely examine any further proposals by CC-Amatil to acquire other beverage businesses,” Bhojani said.
