Although still a minority preference at 5% of the market, sales of RTDs have
grown 450% since 1996 against a worldwide growth of 10% since 1997. And the
last year alone RTD consumption has gone from10.5m cases to 16.5m.
AUSTRALIA: Australian sales surge in pre-mixed spirits
Australian sales of RTDs and pre-mixed spirits are surging according to figures presented to the Australian Hotels Association in Melbourne. Although still a minority preference at 5% of the market, sales of RTDs have grown 450% since 1996 against a worldwide growth of 10% since 1997. And the last year alone RTD consumption has gone from10.5m cases to 16.5m.