The Argentinean brewer, Quilmes, has renewed its sponsorship deal with the AFA (Asociacion del Futbol Argentino) of the Argentinean football team.

The deal, which includes branding in press conferences, adverts at friendly games and promotional rights, is worth around AP$2m a year until 2006, representing a 53% increase on the previous contract.

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
De Kuyper Royal Distillers’ De Kuyper Batched 0.0% range has won both Innovation and Product Launches honours in the 2025 Just Drinks Excellence Awards. Learn how these premium, non-alcoholic RTD cocktails help operators serve consistent, bar-quality drinks while tapping fast-growing demand for sophisticated alcohol-free options.

Discover the Impact