Scotch whisky producer Ardgowan Distillery Company has secured distribution agreements for its product portfolio in five new global markets.
The company has signed contracts with distributors in Germany, Sweden, Canada, Singapore, and Malaysia to sell its Cyldebuilt single malt whisky and eventually its Ardgowan Single Malt once it has matured.
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Clydebuilt was previously available as a blended malt. As of June this year, the company now also sells a single malt, sourcing the liquid from a third party and maturing the product at Ardgowan’s distillery in Inverclyde.
In Germany, German spirits importer Kammer-Kirsch will have distribution rights for the Ardgowan product portfolio in the country.
The company said it saw Germany as a “key market” and that it believed “a closeknit collaboration will lead to Germany becoming a ‘top three’ market for Clydebuilt and eventually Ardgowan Single Malt”.
Its other distribution partnerships are with Roy + Co for Canada, Galatea in Sweden, and Single Malt Sdn Bhd, covering Singapore and Malaysia.
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By GlobalDataWhen asked about the company’s rationale for entering in these markets, Ardgowan said: “Germany is key market and Kammer Kirsch have a proven track record in building brands, the Canadian Liquor Boards are amongst the largest buyers in the world so to get market presence and start building awareness of the Ardgowan story is important. Singapore and Malaysia is our first formal arrangement in Asia which we will build on.”
Set up in 2016, Ardgowan’s largest markets are the UK and Austria.
Roland Grain is the majority shareholder and CEO of the business.
Commenting on the new distribution agreements, Ardgowan sales and marketing director David Keir said: “These new partnerships mark a significant step in Ardgowan’s journey as we bring our boutique Clydebuilt brand and future Ardgowan Single Malt to discerning whisky drinkers in these important markets.
“Consumers in these countries hold a strong appreciation for Scotch whisky, and by working closely with our new partners, we can share our enthusiasm for quality, innovation and craftsmanship on a much wider scale”
The group began producing its own spirit, Ardgowan Single Malt, in June at the Inverclyde distillery. The business told Just Drinks the first Ardgowan Single Malt could spend between six to 12 years in maturation before heading to market.
