Anora Group has finalised an agreement with Bacardi to become the distributor of the spirits giant’s portfolio in Sweden and Norway.
Signed yesterday (5 October), the deal formalises a non-binding letter of intent announced in August.
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It will run until the end of the first quarter of 2031 and covers all sales channels in both markets, excluding ready-to-drink beverages in Norway.
The contract covers brands including Bacardí rum, Bombay Sapphire gin and Grey Goose vodka.
Anora CEO Kirsi Puntila said: “This significant distribution agreement reflects our ambition to strengthen Anora’s position as the preferred partner for international beverage companies in the Nordic region.
“The collaboration will be a strong strategic fit for Anora, and we look forward to working together with Bacardi.”
Anora expects the agreement to generate approximately €25m ($28.1m) to €30m in annualised net sales, with up to €5m recognised in the fourth quarter of 2026.
The company said the expected profitability will reflect standard levels for partner agreements.
The deal will not affect Anora’s full-year 2026 outlook.
The Helsinki-listed group maintained its guidance for comparable EBITDA of €74m to €79m, up from €71.1m in 2025.
During the first half of 2026, Anora recorded a 3.4% year-on-year drop in net sales to €296.3m, while EBITDA fell 15.3% to €19m.
The Bacardi agreement marks Anora’s second major Nordic partnership expansion in recent weeks.
In late September, its subsidiary Bibendum secured an exclusive agreement to consolidate and manage VSPT Wine Group’s entire Swedish portfolio from 1 January 2027 through 2029.
That deal encompasses on-trade, Swedish travel retail, and state monopoly retailer Systembolaget.
The VSPT agreement expands an existing partnership for Leyda and Tarapacá to cover the producer’s full South American range, Anora said.
It includes Chilean labels Gato Negro, Santa Helena, Castillo de Molina, and Sideral, Chilean “icon” wines Altaïr and Cabo de Hornos, and Argentinian brands La Celia and Graffigna.
