- Category – RTD, vodka-based, 7% abv
- Available – From this month
- Location – The US; available nation-wide in the off-premise
- Price – Not available
The US division of Anheuser-Busch InBev has added a new premix to its Cutwater Spirits range of canned cocktails.
Cutwater Vodka Transfusion comprises vodka blended with ginger beer and grape juice. The iteration will be available in four-packs from selected off-premise locations nationwide from the end of this month.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Additionally, Anheuser-Busch announced PGA tour golf player Harold Varner III as an ambassador for the new RTD, which the company describes as “a true golfer’s cocktail”.
Financial terms and the length of the deal with Varner were not disclosed.
“By using our high-quality ingredients and a precisely proportioned recipe, we’ve created a canned Transfusion that’s consistently delicious, and can be enjoyed anywhere – on or off the [golf] course,” said Cutwater’s co-founder, Yusuff Cherney.
A-B InBev’s acquisition of San-Diego-based Cutwater in 2019 served as the world’s largest brewer’s entry into the spirits category.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataWhy Ranch Water could ride to Tequila’s rescue outside the US – click here for a Just Drinks comment
