Anheuser-Busch InBev’s Australian unit, Carlton & United Breweries, is highlighting its Pure Blonde brand’s health and fitness credentials in a AUD10m (US$7.7m) marketing push for the low-carb lager.
Anheuser-Busch InBev puts focus on fitness in Pure Blonde ad – video
Anheuser-Busch InBev's Australian unit, Carlton & United Breweries, is highlighting its Pure Blonde brand's health and fitness credentials in a AUD10m (US$7.7m) marketing push for the low-carb lager.