Zoa Energy’s Tropical Punch, White Peach – Product Launch
The new SKUs contain caffeine sourced from green tea and green coffee.
News
Atom Brands’ Bathtub Grapefruit & Rosemary Gin – Product Launch – Gin & genever in the UK data
The release is the first flavoured gin from the brand in its ten-year history.
The Sazerac Co builds US presence for Sazerac de Forge & Fils Cognac
The expression is now available in selected off-premise outlets across Illinois, New York and Chicago...
Lochlea Distilling Co gives green light to debut Scotch whisky after design delay
The company's commercial manager has told Just Drinks that the launch delay was caused by...
Omicron prompts ProWein postponement, but only to May
The uncertainty surrounding beverage trade shows is set to continue for a while longer, with...
Monster Beverage Corp rolls out global Reign Total Body Fuel drive – video
The campaign features appearances from combat and strength sports athletes such as reigning World's Strongest Man Tom Stoltman.
Ilegal Mezcal builds on bumper 2021 with CCO recruit
Nick Anderson has worked for both Bacardi and Molson Coors Beverage Co in his drinks career to-date.
New Belgium rolls out beer brewed with unwanted fruit in the US
The release was created in collaboration with sustainability-forward California-based grocery chain Imperfect Foods.
William Grant & Sons readies Chinese New Year Glenfiddich NFT collection
The NFTs will be released via specialist online marketplace Blockbar on 1 February.
The Coca-Cola Co debuts new flavour and look for Coca-Cola brand extensions
The company is also offering selected US consumers the chance to have their orders delivered by a self-driving robotic vehicle.
Brown-Forman’s The Glendronach 50 Year Old single malt – Product Launch – Global Scotch whisky data
The expression is limited to 198 units.
