Welsh whisky distiller Penderyn: “I don’t want to lose momentum”

“I don’t want to lose the momentum on the brand” – Stephen Davies on leading growing Welsh whisky distiller Penderyn through choppy trading conditions

Penderyn’s chief executive says demand is holding up but concedes “the next 12 months are going to be a really challenging period”.

Dean Best October 20, 2022

Penderyn chief executive Stephen Davies (Image credit: Mandy Jones)

Welsh whisky distiller Penderyn is enjoying rising sales and is investing to support further growth. Just Drinks caught up with chief executive Stephen Davies to discuss the company’s plans for a new distillery, its new distribution deal in China and how he sees the outlook for both costs and for consumer demand.

Just Drinks: How will the new factory support Penderyn’s plans for growth?

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